What is Spot-lit?
The NPA region is home to world-class literary icons and landscapes. Current low levels of joined-up literary tourism activity in the NPA Region make it a sector that is ripe for development. Spot-lit aims to grow the literary tourism sector in the Northern Periphery and Arctic region by supporting the organisations and businesses in this culturally-rich region to grow collaborate and better engage audiences together.
What is Spot-lit solving?
The project addresses the need for shared development and marketing of existing assets and the development of new ones, which respond to emerging literary and cultural consumer needs. This will result in a better cultural tourism offering and deliver greater economic impact than projects developed in national isolation.
The project will run from October 2018 until September 2021 (extended until March 2022).