What is Spot-lit?

The NPA region is home to world-class literary icons and landscapes. Current low levels of joined-up literary tourism activity in the NPA Region make it a sector that is ripe for development. Spot-lit aims to grow the literary tourism sector in the Northern Periphery and Arctic region by supporting the organisations and businesses in this culturally-rich region to grow collaborate and better engage audiences together.

What is Spot-lit solving?

The project addresses the need for shared development and marketing of existing assets and the development of new ones, which respond to emerging literary and cultural consumer needs. This will result in a better cultural tourism offering and deliver greater economic impact than projects developed in national isolation.

Spot-lit will develop and deliver a Literary Tourism Industry Development Programme which will include the development and trial of four Literary Tourism Models and 20 Literary Projects.

The project will run from October 2018 until September 2021.

The Spot-lit project will include:




Literary Projects


Within this Literary Tourism Industry Support Programme 4 models for Literary Tourism will be developed and trialled including: – Wilde-Things ModelYoung People’s LT ModelPerformance based LT ModelDigital Innovations for growth model.

The development of these innovative literary tourism frameworks will facilitate knowledge transfer of economic development solutions, their practical application, and means by which to maximise their transformative economic impact, from one country to another.

SME Support Programme.

This Autumn the Spot-lit partners in Ireland, Northern Ireland, Scotland and Finland will deliver a series of workshops for businesses interested in Literary Tourism development.

Workshop 1: Building Successful Literary Tourism Experiences for Visitors

Workshop 2: Designing and developing your Literary Tourism product or service

Workshop 3: Knowing and growing your market

Following on from the workshops, we will invite applications from businesses to participate in a Literary Business Support Programme. The programme will be open to SME’s, social enterprises, community groups, literary associations etc with a unique idea for the development of Literary Tourism in their area. This bespoke programme will involve a series of monthly engagement workshops, learning journeys, business advice clinics and individual mentoring supports. The programme will engage with 5 businesses in each country and will include a €10,000 innovation voucher. The focus of the business idea/product will be for the development of Literary Tourism.

For full details and how to register for our November workshops click here

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