About.

What is Spot-lit?

The NPA region is home to world-class literary icons and landscapes. Current low levels of joined-up literary tourism activity in the NPA Region make it a sector that is ripe for development. Spot-lit aims to grow the literary tourism sector in the Northern Periphery and Arctic region by supporting the organisations and businesses in this culturally-rich region to grow collaborate and better engage audiences together.

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What is Spot-lit solving?

The project addresses the need for shared development and marketing of existing assets and the development of new ones, which respond to emerging literary and cultural consumer needs. This will result in a better cultural tourism offering and deliver greater economic impact than projects developed in national isolation.

Spot-lit will develop and deliver a Literary Tourism Industry Development Programme which will include the development and trial of four Literary Tourism Models and 20 Literary Projects.

The project will run from October 2018 until September 2021.

Spot-lit Partners

Meet our project partners from Ireland, Northern Ireland, Scotland, Finland and Iceland. Read more.

The Spot-lit project will include:

Vision

Partner
Countries

Models

Commissioned
Literary Projects

Models.

Within this Literary Tourism Industry Support Programme 4 models for Literary Tourism will be developed and trialled including: – Wilde-Things Model – Young People’s LT Model – Performance based LT Model – Digital Innovations for growth model.

Early in the project, a literary tourism scoping study has been completed resulting in key findings outlining the opportunities for enhanced SME engagement within the partner areas, thereby informing the SME development programme and pilot project activities. Read the Report HERE

The four regional delivery outcomes together form a complementary, but united set of Literary Tourism test models devised and documented for future transferability, which reflect and capitalise on each region’s unique own sense of place and literary strengths.

SME Support Programme.

In Autumn 2020 and Spring 2021 the Spot-lit partners in Ireland, Northern Ireland, Scotland and Finland deliverd a series of workshops for businesses interested in Literary Tourism development.

Workshop 1: Building Successful Literary Tourism Experiences for Visitors
Workshop 2: Designing and developing your Literary Tourism product or service
Workshop 3: Knowing and growing your market

Following on from the workshops, applications were invited from businesses who attended the initial workshops to participate in a literary business support programme (Literary Tourism Product Innovation Programme LT-PIP). This bespoke programme which is now in progress includes a series of monthly engagement workshops, learning journeys, business advice clinics and individual mentoring supports as well as a product development support of up to €10,000. The focus of the business ideas/product development is for the development of Literary Tourism.

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