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About.

What is Spot-lit?

The NPA region is home to world-class literary icons and landscapes. Current low levels of joined-up literary tourism activity in the NPA Region make it a sector that is ripe for development. Spot-lit aims to grow the literary tourism sector in the Northern Periphery and Arctic region by supporting the organisations and businesses in this culturally-rich region to grow collaborate and better engage audiences together.

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What is Spot-lit solving?

The project addresses the need for shared development and marketing of existing assets and the development of new ones, which respond to emerging literary and cultural consumer needs. This will result in a better cultural tourism offering and deliver greater economic impact than projects developed in national isolation.

Spot-lit will develop and deliver a Literary Tourism Industry Development Programme which will include the development and trial of four Literary Tourism Models and 20 Literary Projects.

The project will run from October 2018 until September 2021 (extended until March 2022).

Link to: Partners

Spot-lit Partners

Meet our project partners from Ireland, Northern Ireland, Scotland, Finland and Iceland. Read more.

Logo ICBANWigtownLogo WDC
Logo Arts Over BordersKainuu Logo
Logo LAPIN AMKLogo KAMK

The Spot-lit project will include:

Vision

Partner
Countries

Models

Commissioned
Literary Projects

Models.

Within this Literary Tourism Industry Support Programme 4 models for Literary Tourism will be developed and trialled including: – WildeThings Model – Young People’s LT Model – The Wild Atlantic Way Literary Performance Model – Digital Innovations for growth model.

Early in the project, a literary tourism scoping study has been completed resulting in key findings outlining the opportunities for enhanced SME engagement within the partner areas, thereby informing the SME development programme and pilot project activities.

The four regional delivery outcomes together form a complementary, but united set of Literary Tourism test models devised and documented for future transferability, which reflect and capitalise on each region’s unique own sense of place and literary strengths.

  • WildeThings Model
    The WILDE-THINGS model aims to ignite the spark to transform the area in the future into a year round 365 day tourism destination as WILDETOWN...
    READ MORE
  • Children's Literature Model
    A model developed to explore the potential for economic stimulation and development through creation of events, trails and associated activities linked to children’s/young people’s literary...
    READ MORE
  • Literary Performance Model
    The model will focus on enhancement and complementary of existing tourism product the Wild Atlantic Way through literature, place and performance.
    READ MORE
  • Digital Networking Model
    The model will be developed and implemented by identification of key Literary Tourism connected place based assets.
    READ MORE

Business Support Programme Resources.

In Autumn 2020 and Spring 2021 the Spot-lit partners in Ireland, Northern Ireland, Scotland and Finland delivered a series of workshops for businesses interested in Literary Tourism development.

(View/Download The Spot-lit Business Support Toolkit and Resources HERE)

Following on from the workshops, applications were invited from businesses who attended the initial workshops to participate in a literary business support programme (Literary Tourism Product Innovation Programme LT-PIP).

  • Nine Dumfries & Galloway Businesses take part in Spot-lit Programme
  • Five Irish Projects Chosen to Participate in Spot-lit Literary Tourism Product Innovation Programme
  • Seven Northern Ireland & Cavan – Monaghan Businessses Participate in Spot-lit Literary Tourism Product Innovation Programme.
  • Seven Kainuu Region Businesses Participating in Spot-lit Literary Tourism Product Innovation Programme.

This bespoke programme which is now in progress includes a series of monthly engagement workshops, learning journeys, business advice clinics and individual mentoring supports as well as a product development support of up to  €10,000. The focus of the business ideas/product development is for the development of Literary Tourism.

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