Wild Atlantic Way Performance Model

The model will focus on enhancement and complementary of existing tourism product the Wild Atlantic Way through literature, place and performance.

The model will seek to provide opportunities by which the connection between physical spaces and literary works are exploited by performances which enable the visitor to feel as though they have ‘jumped into’ the related literary work, thereby stimulating enriched visits and increased SME engagement opportunities.

The model will be developed by:

  • Identifying a programme of performances linked to WAW and LT assets
  • Engagement of complementary SME activities/ development opportunities
  • Public awareness and promotion
  • Delivery of performance, analysis of SME stimulation/development.

The LT performance model will be developed and tested demonstrating potential impacts for SME growth and greater market reach, by connecting to LT sector through performance activities.

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