Literary Tourism The Next Chapter: A Guide for SME’s & Stakeholders

The Spot-Lit project contained a mission, which was to put Literary Tourism on the map. This Guide shows how the project has made its first clear imprints on the Literary Tourism landscape, whilst suggesting future directions of travel, too. Certainly, the Literary Tourism map has huge potential to expand into new NPA territories. Whilst the role of digital technology has an important role to play in this, so too do many other innovations, such as the people-centred Literary Tourism models, the power of SMEs networking together in this creative space, and the development of trails and
quality marques across the regions. And in addition to the physical map, Literary Tourism must still strive to
locate itself convincingly in the mind maps of the regional tourism agencies.

The Guide is written for SMEs who are embarking on, or perhaps thinking about developing a Literary Tourism service or product that can be delivered to markets that may be local, domestic or international. The Guide is also intended to be of value to the many stakeholders who also have an interest in Literary Tourism, those local authorities, tourism agencies and the myriad of vibrant arts and cultural organisations across the project regions. We are grateful to all of them for their contributions that have informed the development and writing of this Guide.