Are you an entrepreneur, culture vulture, or community group? Join a Spot-lit workshop in January to discover how to create new products for the untapped literary tourism market and bring even more tourists to your NPA Region.
Literary tourism is an emerging niche sector within the wider cultural tourism sector, where places with literary heritage offer author and fiction-related opportunities, along with opportunities arising from literary festivals, trails and bookshops.
Workshop details:
Spot-lit business support workshops will be held in Dumfries at The Stove on January 16th 2020, and in Wigtown at the County Buildings on January 17th and Kirkcudbright at Kirkcudbright Galleries on January 21st.
Attendance at the workshops is free of charge, though registration is essential.
Spot-lit workshops are open to small businesses, social enterprises, community groups and literary associations with a unique idea for the development of literary tourism in their area.
Attendance at one of these workshops is essential in order to be eligible to apply for the Business Support Programme valued at up to €10,000 for each of the 5 selected businesses. More information about the programme will be provided at the workshops.
There will be a call-out for applications for the Business Support Programme on conclusion of the workshops. Businesses, a single organisation, or an alliance working together may apply.
Workshop dates:
- 16th January 2020, 9.30 am to 4.30 pm, DUMFRIES(The Stove): Register Here
- 17th January 2020, 10 am to 5 pm, WIGTOWN(County Buildings). Register Here
Workshop programme:
The workshop will:
- Provide you with an overview of the Spot-lit Business Support Programme; how to apply to become a participating business (micro-enterprise or SME) etc.
- Explore possibilities for how literary tourism might be developed in your local area – and how this relates to your business.
- Key elements required to develop literary and cultural tourism in your region / or connecting your business to the cultural / literary tourism sector including:
Building successful literary tourism experiences for visitors; designing and developing a literary tourism business/experience; knowing and growing your market.
