ICBAN has recently appointed Susan Heffernan and Hugh Trayer to design and deliver the Literary Tourism Product Incubation Programme for regional SMEs and cultural associations, as part of the Spot-lit Project.
The Spot-lit Project aims to grow the literary tourism sector in the Northern Periphery and Arctic of the EU by supporting businesses and cultural organisations in this culturally-rich region to grow, collaborate and better engage audiences together. The Vision of the project is “To grow entrepreneurship and SME reach beyond local markets by developing and marketing literary tourism products”. The project began in October 2018 and will run until September 2021.
Find out more HERE